Working with Cody again following their collaborative efforts on the film Juno, Jason Reitman stated he and his producers "want to make unusual films". Cody said she wanted the film to speak to female empowerment and explore the complex relationships between best friends.
The film had a disappointing performance at the North American box office, making $2.8 million its opening day and $6.8 million its opening weekend, and received mixed reviews from critics; where negative reviews classified the film as lacking the intensity needed for "true horror" and desperate to be a cult classic, positive reviews praised the film for its "occasionally clever" and often witty dialogue combined with "fun performances" and emotional resonance.
The film had a disappointing performance at the North American box office, making $2.8 million its opening day and $6.8 million its opening weekend, and received mixed reviews from critics; where negative reviews classified the film as lacking the intensity needed for "true horror" and desperate to be a cult classic, positive reviews praised the film for its "occasionally clever" and often witty dialogue combined with "fun performances" and emotional resonance.
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